Fashion is more than just clothing. It’s a form of self-expression, a way to tell a story. And just like every outfit tells a different narrative, so does the location where it’s shot. At Eleve, we believe that the environment we choose for our photoshoots isn’t just a backdrop — it’s an essential part of the story we’re telling with our collections. From urban streets to nature-filled escapes, every location is selected to complement and enhance the essence of Eleve’s pieces.
Why the Right Location Matters
When you think of fashion photography, the first thing that probably comes to mind is the model or the clothes. But the location is just as important. The setting of a shoot has the power to set the mood, evoke emotions, and create the right atmosphere for showcasing our designs. Whether we’re capturing the boldness of a hoodie or the elegance of a top, the location plays a crucial role in making the collection feel complete.
For Eleve, our pieces have a rebellious edge but are always balanced with elegance. Finding the right location helps reflect that balance. It’s not just about aesthetics — it’s about creating an environment where our designs feel at home and come to life.
Exploring Eleve's Recent Shoots
Let’s take a look behind the scenes of a few recent photoshoots to see how we match shooting locations with our collections.
Urban Streets: Bold Hoodies and Distressed Jeans
For one of our most recent collections, we chose an urban setting to highlight the boldness of our hoodies and distressed jeans. The city’s raw, gritty backdrop mirrors the rebellious spirit that Eleve embodies. The concrete jungle, with its graffiti walls and alleyways, gave the collection a sense of attitude and strength.
Every location in this shoot was carefully selected to match the grunge-inspired, streetwear vibe of the pieces. Think oversized hoodies paired with bold statement jeans, perfectly complementing the urban energy around them. The contrasting textures of the hard cityscape and the softness of the clothing told a story of resilience, individuality, and urban cool.
Nature Escape: Casual T-shirts and Relaxed Tops
On the other end of the spectrum, we’ve also done shoots in more serene, natural locations — a perfect match for our casual T-shirts and tops. Imagine a wide open field with lush green grass and soft sunlight, where the models wear simple, effortless pieces that embrace freedom and comfort.
For these shoots, we focused on highlighting the effortless elegance of our designs. The natural beauty of the location brought out the softer side of Eleve’s aesthetic. The T-shirts and tops, with their relaxed cuts and minimalistic designs, blended seamlessly with the calm environment, showing off the versatility of Eleve’s pieces in different settings.
How Locations Enhance the Story of the Collection
Each location is chosen for a reason. It’s not just about finding a pretty place to take photos — it’s about making sure that the location speaks to the story of the collection.
For instance, the urban environments we use for our streetwear-inspired designs represent the defiance and grit of modern rebels. The edgy architecture, raw streets, and graffiti-covered walls create a strong contrast with the elegance in Eleve’s designs, showing that fashion doesn’t have to conform to traditional norms.
On the other hand, the natural settings we choose for our more casual pieces allow us to focus on simplicity, comfort, and ease. These locations remind us that sometimes, true beauty lies in the basics — and that there’s power in simplicity.
Each environment we choose has a purpose. It allows us to tell a more complex, layered story about the clothes, and about the women who wear them. Whether the backdrop is the hustle and bustle of a city or the quiet calm of nature, the location becomes an extension of Eleve’s identity.
The Process of Coordinating Locations with Style
Selecting the right location isn’t as simple as just finding a spot that looks good on camera. There’s a lot that goes into coordinating a photoshoot, from considering the lighting to ensuring that the space fits the vibe of the collection.
Our team carefully scouts locations that align with the collection's narrative. We look for places that can support and highlight the designs in a way that feels authentic. Every detail is considered: the time of day for the best natural light, the surroundings that will complement or contrast with the clothing, and even how accessible the location is for our team to work in.
The collaboration between the designers, the photographers, and the location scouts ensures that every shoot matches the essence of the collection. This is why every location in an Eleve photoshoot feels intentional — it’s part of the creative process, and every detail contributes to the story we want to tell.
Conclusion and Invitation
Behind every Eleve collection is a carefully curated narrative. The locations where we shoot our pieces are more than just settings — they are integral to the way we tell the story of each design. Whether it's an urban backdrop that amplifies the rebellious nature of our streetwear or a natural landscape that highlights the elegance in our basics, each shoot is an opportunity to explore new stories and styles.
If you want to see these collections in action and explore the lookbooks that bring our locations and designs together, head over to Eleve’s online shop. See how each piece comes alive in its chosen setting, and find your own style story.
